The holiday campaign for eBay’s ShopBot was devised to accomplish two goals: encourage holiday shopping and elevate the freebie campaign (i.e. a free gift with first purchase).
Since millennials are ShopBot’s target audience, we created a cheeky and engaging quiz to match anyone to a set of gift guides, and a related freebie that appears within the gift guide results carousel.
For this project, I came up with the initial concept, developed the overarching quiz logic and flow, wrote and/or edited the copy, briefed and managed the agency responsible for building the gif assets, and selected the merchandise for the gift guides.